About

Tek is India’s largest experiential marketing solution provider with NATION WIDE implementation network.

Over 25+ years of experience and enthusiast team members in creating experiential form of communication for almost all verticals of industry make us a redoubtable veteran in the experiential marketing zone.

We connect businesses with their key target group through creativity and engaging integrated marketing communication.

Our U.S.P. is to start executing any National level activation within 72 hours.

Tek is well known for Quality & Cost-Effective Delivery.

Tek Advantage

In-house Production

  • Structure Fabrication, POS Collaterals, installations & Branding facilities.
  • No third party dependency.
  • Manpower on rolls for quality output.
  • Production Quality Control under close supervision.

Pan India Network

  • Only Agency to have own official set-up @ 4 Metro & 8 Sub Metro. [12 Branches]
  • Own full fledged Local team at state level to fulfill any kind of activation need.
  • Equal command over both Rural & Urban geographic span.

Market Intelligence

  • Updated & Verified Local Database.
  • Strong understanding of Local Markets.
  • Quite familiar with local T.G.’s attitude and behavior.
  • Industry /Competitor Analysis.

Execution on-ground

  • Well Trained – Promoters/Communicators.
  • T.G. Interaction/Orientation.
  • Query handling.
  • Feedback/Lead generation.
  • Data Collection/Compilation.

Reporting Processes

  • Online/Offline Process.
  • Latest pattern of MIS.
  • Market mapping ability.
  • Real Time Reporting.
  • Centralized/Decentralized Reporting options.

Analysis & Review

  • Interim - Ongoing Campaign Observation.
  • Post Campaign – Report Review & Analysis.
  • Qualitative feedback analysis.
  • Lead & Conversions tracking.
  • Case Study – Outcome & Learning.

Services

Activation


  • Store & Mall Activation
  • Road Shows/Float Operations
  • Kiosk/Canopy Activity
  • Awareness/Counseling
  • R.W.A Activation
  • Sampling/Trial Sessions
  • School Contact Program
  • Many more....

B.T.L. Activities are the acts – Tek has started with. Tier 2 & Tier 3 towns are treated as major hub for this kind of activations. We had started fetching corporate’s attention towards these highly potential pockets in mid 90’s. Building communication bridge between buyers & sellers in those regions was really tuff due to various communication barriers. Gradually we have made it smooth enough through our on-ground learning & experiences.

Event


  • Brand Launches
  • Corporate & Social Meets
  • Trade & Dealer Meets
  • Conferences & Seminars
  • Infotainment Shows
  • Celebrity Management
  • Government/Political Events
  • Special Event Shows...

Innovative Events to spread information, wrapped with entertainment creates involvement of target audience towards proposed brand. Differentiation in geographical boundaries & exposure level of Target Group are major determinants for building strategies of any particular event plan. Tools & technology been used in the event shall be of a step higher than the existing exposure level of target audience. Tek team is specialized in it.

Branding


  • Retail Branding/Signage
  • Wall/Shop – Wrap/Paint
  • Kiosks – In Town/Highways
  • Tin Plating/Metal Posters
  • Bus shelter/Railway Station
  • DHABA Branding
  • Arch Gates/TMP. Hoardings
  • Specialised Brandings...

Impact of static brand visibility can’t be over-ruled by any other medium of existing or upcoming promotional tool. Now a day this medium is not restricted up to walls and huge hoardings. There are lot of high-tech techniques available to showcase our brands with more appealing visibility. Static branding on moving objects generates more viewership. We are researching new innovative and impactful branding ideas on regular basis.

Counselling


  • Basic Health Issues
  • Basic Social Issues
  • Behavioral Change
  • Family Planning
  • HIV/AIDS/STD
  • Drugs Prevention
  • Women Empowerment
  • Special Current Issues...

This act is mostly required for behavioral change of human being. Myth plays major role here as change resistant agent, most of the time. Quality counseling helps in removing pre-occupied misconceptions of target group. Whether it’s medical issue or daily routine life style, resistance is there in terms of accepting any replacement against existing thoughts/behaviors. We have learnt it well through our trial & error based research.

Skilling


Tek is now partnering with DDUGKY as PIA for Skill Development Projects in various states of INDIA. This project is for trade specific skilling of poor rural youth through class-room & practical training in order to make them employed and self sustainable. We are running this project in multiple trades based on geographical need and interest of candidates & respective industries but our focused trade is 'MEDIA'.
Imparting education and providing employment is prime objective.

Network

  • URBAN
  • Metro & Semi Metro (100 + Tier 1 Towns)
  • SEMI URBAN
  • Towns - Tier 2 & 3 (50K to 5 lac Pop Strata)
  • RURAL & REMOTE
  • Villages (2k to 50k Pop Strata)

Offices

Operational Hubs